# Top Attribution Tools for Marketers
Top Attribution Tools for Marketers
Multi-touch attribution platforms that connect ad spend to revenue with clean governance.
Quick Picks
- Segment + Attribution: Best data foundation plus attribution
- Hyros: Best for direct-response and call tracking
- Wicked Reports: Best for ecommerce ROAS and LTV
Pricing Snapshot
| Tool | Entry | Mid | Notes |
|---|---|---|---|
| Segment + Attribution | Tiered | Data routing plus MT attribution | |
| Hyros | Custom | Call tracking and ad platform sync | |
| Wicked Reports | $597+/mo | Ecommerce-focused with cohort LTV |
What to Look For
- Data collection quality (server-side, pixels, UTM hygiene)
- Models (data-driven, position-based, MMM options)
- Integrations with ad platforms and CRMs
- Privacy, consent, and cookieless readiness
Tool Notes
Segment + Attribution
- Strong event collection and routing
- MT attribution layered on clean data
- Great for product-led or B2B SaaS
Hyros
- Call and funnel tracking for paid media
- Deep ad platform syncs
- Aimed at performance marketers
Wicked Reports
- Ecommerce attribution with LTV insights
- Good cohort views and ROAS dashboards
- Best for Shopify/online stores
Final Recommendation
Pick the option that fits your stack, compliance needs, and budget. Start lean, measure, and scale when you see ROI.
Try the leaders: Segment + Attribution | Hyros | Wicked Reports
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