# Survey Tools Compared: SurveyMonkey vs Typeform vs Qualtrics

Survey Tools Compared: SurveyMonkey vs Typeform vs Qualtrics

Choose the right survey tool for research, CX, or lead capture.

Quick Picks

• SurveyMonkey: Best classic surveys and benchmarks
• Typeform: Best conversational lead forms
• Qualtrics: Best enterprise research and CX

Pricing Snapshot

What to Look For

• Logic, piping, and multilingual support
• Distribution (email, embed, intercepts)
• Analytics, exports, and dashboards
• Panel or audience options and compliance

Tool Notes

SurveyMonkey

• Trusted brand with quick templates
• Good benchmarks and simple analysis
• Great for general business surveys

Typeform

• Beautiful, high-converting forms
• Great for leads, quizzes, NPS
• Keep questions concise for speed

Qualtrics

• Enterprise-grade logic and dashboards
• Great for VOC, NPS, and research
• Requires more setup and budget

Final Recommendation

Pick the option that matches your stack, team size, and compliance needs. Start with one tool, measure outcomes, and upgrade only when you hit the limits.