# VoIP for Small Business: RingCentral vs Zoom vs 8×8 (2026)
VoIP for Small Business: RingCentral vs Zoom vs 8×8 (2026)
Modern phone systems bundle video, chat, and analytics. Here’s how RingCentral, Zoom Phone, and 8×8 compare for small businesses.
Quick Picks
- Best all-around UCaaS: RingCentral
- Best if you already use Zoom Meetings: Zoom Phone
- Best value with contact center options: 8×8
Pricing Snapshot (2026)
| Provider | Entry | Mid | Notes |
|---|---|---|---|
| RingCentral | ~$20–$35/user/mo | Higher tiers add analytics and fax | |
| Zoom Phone | ~$10–$20/user/mo | Great if team already on Zoom | |
| 8×8 | ~$15–$28/user/mo | Value plans; contact center upgrades |
What to Look For
- Number types (local/toll-free), porting, and international coverage.
- Call flows: IVR, routing, queues, voicemail-to-email.
- Video/chat integration and team messaging.
- Compliance: E911, recording policies, retention.
- Analytics and integration with CRM/help desk.
Provider Notes
RingCentral
- Rich UCaaS suite; strong integrations and analytics.
- Solid reliability; good for scaling teams.
Zoom Phone
- Easy add-on if you already run Zoom; familiar UX.
- Good pricing; keep meetings + phone unified.
8×8
- Value pricing with contact center tiers.
- Analytics and quality management on upper plans.
Setup Checklist (30 Minutes)
- Port or buy numbers; configure IVR and routing.
- Set E911 addresses and call recording policy.
- Install apps on desktop/mobile; test call quality.
- Train teams on voicemail, transfers, and analytics.
Final Recommendation
Pick RingCentral for the richest UCaaS bundle, Zoom Phone if you’re already invested in Zoom, and 8×8 for value plus contact center paths. Pilot with a small group, then roll out company-wide.
Try the leaders: RingCentral · Zoom Phone · 8×8

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