# A/B Testing Platforms: Optimizely vs VWO vs Google Optimize
A/B Testing Platforms: Optimizely vs VWO vs Google Optimize
Alternatives to Google Optimize (sunset) and how Optimizely and VWO compare for 2026 experiments.
Quick Picks
- Optimizely Experiment: Best enterprise experimentation
- VWO: Best all-in-one for marketers
- Convert: Best privacy-friendly Optimize replacement
Pricing Snapshot
| Tool | Entry | Mid | Notes |
|---|---|---|---|
| Optimizely | Custom | Feature flags, rollouts, stats engine | |
| VWO | $200+/mo | Client-side tests plus insights | |
| Convert | $99+/mo | Fast support; low flicker |
What to Look For
- Server vs client testing and performance
- Stats engine and guardrails
- Feature flags and rollouts beyond simple A/B
- Consent, privacy, and data residency
Tool Notes
Optimizely Experiment
- Deep experimentation with feature flags
- Good for product and engineering teams
- Higher investment but robust controls
VWO
- Marketing-friendly with insights and personalization
- Easy visual editor and QA
- Traffic-based pricing; watch for flicker
Convert
- GDPR-forward and lightweight
- Responsive support and minimal flicker
- Great swap for Google Optimize users
Final Recommendation
Pick the option that matches your stack, team size, and compliance needs. Start with one tool, measure outcomes, and upgrade only when you hit the limits.
Try the leaders: Optimizely Experiment | VWO | Convert
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