# Best Tag Managers: GTM vs Tealium vs Adobe Launch
Best Tag Managers: GTM vs Tealium vs Adobe Launch
Compare leading tag managers for speed, governance, and integrations across marketing stacks.
Quick Picks
- Google Tag Manager: Best free option with huge ecosystem
- Tealium iQ: Best governance and enterprise controls
- Adobe Launch: Best for Adobe Experience Cloud users
Pricing Snapshot
| Tool | Entry | Mid | Notes |
|---|---|---|---|
| Google Tag Manager | Free | Fast setup, strong community | |
| Tealium iQ | Custom | Enterprise SLAs and data layer governance | |
| Adobe Launch | Included | Bundled with Adobe Experience Platform |
What to Look For
- Server-side tagging and consent support
- Versioning, approvals, and audit logs
- Data layer standardization and governance
- Debugging tools and performance impact
Tool Notes
Google Tag Manager
- Massive template gallery and community
- Built-in preview/debug and workspaces
- Best for teams on Google stack or budgets
Tealium iQ
- Strong governance, roles, and approvals
- Great for complex data layer standardization
- Premium pricing but enterprise-ready
Adobe Launch
- Deep integration with Adobe Analytics/Target
- Rules-based publishing with extensions
- Ideal if you already license Adobe Experience Cloud
Final Recommendation
Pick the option that fits your stack, compliance needs, and budget. Start lean, measure, and scale when you see ROI.
Try the leaders: Google Tag Manager | Tealium iQ | Adobe Launch
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