# Ecommerce Email Automation Tools
Ecommerce Email Automation Tools
Flows, segmentation, and product data to drive repeat purchases automatically.
Quick Picks
- Klaviyo: Best all-round ecommerce automation
- Omnisend: Best value with SMS included
- Drip: Best for DTC brands with simple builders
Pricing Snapshot
| Tool | Entry | Mid | Notes |
|---|---|---|---|
| Klaviyo | Free to 250 contacts; scales | Deep Shopify data and flows | |
| Omnisend | $16+/mo | Email plus SMS plus push | |
| Drip | $39+/mo | Clean visual workflows |
What to Look For
- Shop data sync (catalog, events, CLV)
- Prebuilt flows: welcome, abandon cart, win-back
- Deliverability and SMS/Push add-ons
- Attribution, A/B testing, and onsite forms
Tool Notes
Klaviyo
- Deep Shopify or BigCommerce integrations
- Great segmentation and recommendations
- Costs scale with list size and SMS
Omnisend
- Email, SMS, and push in one
- Strong prebuilt ecommerce flows
- Friendly pricing for growing stores
Drip
- Simple, visual workflows for DTC
- Tag-based segmentation and cart data
- Great for lean teams
Final Recommendation
Pick the option that matches your stack, team size, and compliance needs. Start with one tool, measure outcomes, and upgrade only when you hit the limits.
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