# Top Cold Outreach Tools for B2B (2026)
Top Cold Outreach Tools for B2B (2026)
Great cold outreach blends data, sequencing, and deliverability. Here’s how Apollo, Outreach, and Lemlist compare in 2026.
Quick Picks
- Best all-in-one data + sequences: Apollo
- Best enterprise sales engagement: Outreach
- Best personalization + deliverability tools: Lemlist
Pricing Snapshot (2026)
| Tool | Entry | Notes |
|---|---|---|
| Apollo | Free; paid ~$49–$99/user/mo | Data + dialer + sequences |
| Outreach | Enterprise pricing | Deep sales workflows and analytics |
| Lemlist | ~$39–$99/user/mo | Strong personalization; warmup |
What to Look For
- Data quality, enrichment, and verified emails.
- Sequencing across email, calls, LinkedIn, and tasks.
- Deliverability features: sending limits, warmup, custom tracking domains.
- Personalization options (images, video, dynamic fields).
- CRM sync, reporting, and team governance.
Tool Notes
Apollo
- Large B2B data set plus sequencing; good value.
- Dialer and tasks in one place; strong for SMB/mid-market.
Outreach
- Robust workflows, analytics, and team governance.
- Great for enterprise sales orgs; integrates with Salesforce.
Lemlist
- Personalized images/videos; solid warmup tooling.
- Good for small teams needing reply-first outreach.
Setup Checklist (30–45 Minutes)
- Define ICP and target lists; verify emails.
- Create multi-touch sequences; cap sends per day per inbox.
- Use custom tracking domains; monitor spam and reply rates.
- Sync with CRM and set reply routing rules.
Final Recommendation
Choose Apollo for value and built-in data, Outreach for enterprise-grade engagement, and Lemlist for personalization plus deliverability. Keep lists clean and messaging relevant.
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