# Best Webinar Platforms for Lead Gen (2026)

Best Webinar Platforms for Lead Gen (2026)

Webinars need reliable streaming, strong engagement, and clean handoff to your CRM. Here’s how Zoom Webinars, Demio, and Livestorm compare in 2026—pricing, automations, and lead capture.

Quick Picks

• Most familiar + scalable: Zoom Webinars
• Best for marketing teams + ease: Demio
• Best browser-based + automation: Livestorm

Pricing Snapshot (2026)

What Matters for Lead Gen

• Registration pages with UTM capture and custom questions.
• CRM/MA integrations (HubSpot, SFDC, Marketo, Zapier).
• Engagement: polls, Q&A, handouts, CTAs.
• Reliable recordings, on-demand, and replay links.
• Automated reminders and post-webinar follow-ups.

Platform Notes

Zoom Webinars

• Scales easily; familiar for audiences.
• Solid Q&A/polls; strong reliability.
• Marketing pages/basic; rely on integrations for advanced flows.

Demio

• Built for marketers; attractive registration pages; good engagement tools.
• Automated reminders and follow-ups; simple presenter experience.
• Great balance of ease and lead gen features.

Livestorm

• Browser-based (no installs); works well for distributed audiences.
• Good automations, CTAs, and integrations; strong analytics.
• Pricing by attendees; watch scaling costs.

Setup Checklist (30–45 Minutes)

• Create a branded registration page; add custom fields for role/company.
• Connect CRM/MA; map UTM/source fields.
• Set automated reminders: 24h, 1h, and 10m before; follow-up with replay and CTA.
• Add 2–3 polls and one clear CTA in-session.

Final Recommendation

Pick Zoom Webinars if you want familiar, scalable delivery. Choose Demio if you want the easiest marketer-friendly setup. Choose Livestorm if you prefer browser-based events with strong automations.