# Best Heatmap & Session Replay Tools
Best Heatmap & Session Replay Tools
Visual UX analytics to see where users click, scroll, and rage-click before you A/B test.
Quick Picks
- Hotjar: Best balance of heatmaps and surveys
- FullStory: Best product analytics plus replay depth
- Microsoft Clarity: Best free option with solid insights
Pricing Snapshot
| Tool | Entry | Mid | Notes |
|---|---|---|---|
| Hotjar | Free; $31+ | Heatmaps, surveys, funnels | |
| FullStory | Custom | Product analytics with retro replay | |
| Clarity | Free | Unlimited sessions; rage-click signal |
What to Look For
- Sampling rates and impact on Core Web Vitals
- PII masking and privacy controls
- Funnels, segments, and retroactive search
- Integrations with A/B and analytics tools
Tool Notes
Hotjar
- Easy heatmaps, polls, and highlights
- Good for marketing sites and SMB
- Sampling keeps speed up; add filters as you grow
FullStory
- Deep session replay with search and segments
- Great product analytics plus frustration signals
- Higher cost; better for product teams
Microsoft Clarity
- Free with generous limits
- Rage-click and scroll insights
- No surveys; combine with other tools
Final Recommendation
Pick the option that matches your stack, team size, and compliance needs. Start with one tool, measure outcomes, and upgrade only when you hit the limits.
Try the leaders: Hotjar | FullStory | Microsoft Clarity
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