# SEO Tools Compared: Ahrefs vs SEMrush vs Moz (2026)
SEO Tools Compared: Ahrefs vs SEMrush vs Moz (2026)
Three leading SEO platforms, three strengths: Ahrefs for backlinks, SEMrush for breadth and PPC, Moz for simplicity. Here’s how they compare in 2026—pricing, data quality, and when to choose each.
Quick Picks
- Best backlink data + content analysis: Ahrefs
- Best all-around (SEO + PPC + competitive intel): SEMrush
- Best starter-friendly interface: Moz
Pricing Snapshot (2026)
| Tool | Entry | Mid | Notes |
|---|---|---|---|
| Ahrefs | ~$99–$129/mo | $199–$399/mo | Strong backlinks/content explorer |
| SEMrush | ~$129/mo | $249–$499/mo | SEO + PPC + competitive research |
| Moz | ~$99/mo | $179–$299/mo | Simpler UI; solid audits |
Feature Comparison
| Area | Ahrefs | SEMrush | Moz |
|---|---|---|---|
| Backlink index | Excellent | Strong | Good |
| Keyword research | Great (Keywords Explorer) | Great + PPC data | Good |
| Site audits | Fast, detailed | Very detailed | Solid |
| Content tools | Content Explorer | SEO Writing Assistant | On-page grader |
| PPC/Ads | Minimal | Strong | Minimal |
Choose by Scenario
- Backlink-driven campaigns and content gaps: Ahrefs.
- Combined SEO + PPC + competitive intel: SEMrush.
- Simple audits and rank tracking with easier UI: Moz.
Setup Checklist
- Add your domain, verify, and start a weekly site audit.
- Connect GA/GSC where supported for better data.
- Track core keywords; segment by brand/non-brand.
- Export priority issues; assign fixes by severity.
Final Recommendation
Pick Ahrefs for backlink depth and content analysis, SEMrush for the broadest marketing toolkit, and Moz if you want an easier start with solid audits and tracking.
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